20+ Black-Owned Baby and Kids' Brands Parents Love

Apparel, accessories, books, toys, and more!

April 17, 2024

By: Alexa Lisitza

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Shop These Parent-Approved Brands

Black lives matter, and as many are showing up in support by donating to community bail funds, the Black Lives Matter organization and the NAACP Legal Defense and Educational Fund, you can also help a community in need by supporting their businesses.

Our editors have compiled a list of favorite baby and kids' brands whose products promote diversity, favor eco-friendly and sustainable lifestyles, and encourage all children to live boldly.

The Original, the Remix, the Encore Collection

Show off your family with KaAn’s favorited collection! The Original, the Remix, the Encore and even the Mic Drop T-shirts are unisex with hemmed sleeves. They offer an incredibly adorable opportunity for a family photo that your timeline is bound to obsess over.

BUY IT: KaAn’s Designs, $47

Tippy Tot Shoes

Baby’s first steps are both exciting and scary. Learning to walk comes with a lot of falling, but having comfortable, hard bottom shoes can make a world of a difference. Tippy Tot makes stylish, leather shoes for little ones up to 2 years old. With the support of sturdy, hard bottoms, your tot can walk with confidence.

BUY IT: Tippy Tot Shoes, $80

Le Petit Organic

Sustainable, hand-made, and vintage — everything La Petit Organic has to offer. Founded by a mother of three who wanted unique clothes for her kids that were also eco-friendly, La Petit carries a collection of beautiful clothes, decor, and fun toys for children from 0-8 years.

BUY IT: Le Petit Organic

Miles and Milan

How cute is this cap, bodysuit, and romper set? Miles and Milan offers plenty of gender-neutral pieces and family sets everyone will adore.

BUY IT: Miles and Milan, $58

MiniBrook

For stylish, cozy clothes your kids will love moving around in, trust MiniBrook's wide selection. Their elevated loungewear and accessories are perfect for chilly winter days or staying comfy year round.

BUY IT: MiniBrook

Sun and Lace

Founder Briana couldn't find cute, neutral shoes for her little one, which led her tosew a pair herself. She created Sun and Lace to provide other parents with premium leather shoe options for their babies that look as cute as they are comfy.

BUY IT: Sun and Lace, $38 - $60

BGS Kids SPF 50

For black and brown skin, finding a sunscreen that doesn’t make your skin dry or ashy can be hard. To combat this, Black Girl Sunscreen created a lotion that will soothe, moisturize, hydrate and protect skin–and now they have a product for kids! The sunscreen promises water resistance for 80 minutes, is hypoallergenic, and has no fragrance, parabens, silicones or aluminums.

BUY IT: Black Girl Sunscreen, $10

Wild Rich Kids

Does your kid love bright colors and prints? They’ll adore the unique, hand-made dresses and sets by Wild Rich Kids. After gaining attention for its bold designs, Wild Rich Kids moved to their own online shop!

The Little Posh Co.

Spoil your little one with matching sets and dresses that will complement their personality.

BUY IT: Little Posh Co.

Toys

The Fresh Dolls

The Fresh Dolls not only offer dolls of every color, but dolls who each have their own personality and backstory. Take Aniyah, for example. She’s always had an interest in politics wants to bring real change to her community. She's determined to use her education in Political Science from Spellman University as well as her internship at a local councilwoman's office to show others the power of loving yourself. Your little one can pick a doll whose story — and complementing style —appeals the most to them and their interests.

BUY IT: The Fresh Dolls, $18

HarperIman Dolls

Are you looking to diversify your child’s playthings? Look no further than HarperIman Dolls! These handmade dolls all have their own signature style and beautiful hair. Sienna is one of our favorites and she can be paired with a number of available accessories. These popular dolls also have preorder options for new releases!

BUY IT: HarperIman, $99+

Brown Toy Box

The Brown Toy Box aims to make the STEM/STEAM field accessible to Black children, so they may see themselves represented in different spaces and careers that may otherwise seem daunting. Included toys cover subjects like architecture, engineering, entrepreneurship, aeronautics, health sciences, coding, environmental science, astronomy, robotics, finance, marine biology, and more. Parents can choose from box sets that focus on one subject, or opt. for toys across multiple disciplines that are both fun and educational.

BUY IT: Brown Toy Box

Puzzle Huddle

Fit puzzle pieces together to reveal pictures of young kids following their passions, including exploring as astronauts, working as doctors and vets, building robots, and more!

BUY IT: Puzzle Huddle, $12

Kido Chicago

With the combined genius of visual artist Doug and performing artist Keewa, a married couple in Chicago, Kido was made from the daily affirmations they give their children every day. Outside of inspiring books like Muslim Girls Rise: Inspirational Champions of Our Time and What is a Refugee?, Kido also offers a plethora of toys including dolls, blocks and–our favorite–sign language alphabet tiles.

BUY IT: Kido Chicago, $40

Little Likes Kids

Better your little one’s memory and focus with fun memory games. With 48 pieces each, Little Likes Kids offers memory games with themes like musical chairs, camping, carousels, and more.

BUY IT: Little Likes Kids, $19

Paper Play and Wonder

Looking for a way to keep your kids entertained without having to go to the store? Check out the adorable printables made by PaperPlayandWonder on Etsy. Your kids can enjoy coloring the paper doll’s outfit however they would like before enjoying hours of playtime.

BUY IT: Etsy, $6

Books

Brave + Kind Bookshop

Subscribe to Brave + Kind bookshop and be pleasantly surprised by a monthly package of diverse and creative stories that are curated for ages 0-3, 4-7 and above 7 years old. For those with newborns, the service has a special subscription available for the baby book club. You can choose between a six- or 12-month subscriptions and return any new and unused items within 30 days for exchange or store credit.

BUY IT: Brave + Kind Bookshop, $75 - $120

Jambo Book Club

Whether you want to expand your child’s library or gift a subscription to a special kid in your life, the Jambo book club is perfect for incorporating multicultural stories into any child’s library. Two books will arrive every month and center around a person of color whose story isn’t historical or culturally focused, but rather a day in the life of your average kid.

BUY IT: Jambo Book Club, $35+

Just Like Me Box

Choose your subscription, enjoy a personally curated box and, as your child gets older, watch as the stories become more advanced. The Just Like Me Box comes with 2-3 themed books, educational tools and a fun gift that will encourage child development and inspire independent and creative play.

BUY IT: Just Like Me Box, $30 (Monthly)

Babies

Little Muffincakes

With everything babies and kids need, from newborn essentials to adorable clothing, Little Muffincakes is a one-stop shop you'll love. Shop their collections or find them at Target and Walmart.

BUY IT: Little Muffincakes

Alaffia

Lotions, bubble bath mixes, conditioners, shampoos and more safe supplies that will help pamper your baby. Alaffia’s products come in sweet smells like lemon lavender and coconut strawberry and boasts ethically traded ingredients including shea butter and shea leaf. Their bestselling lemon lavender kids bubble bath promises to moisturize and nourish your child’s skin, and has no sulfates, parabens, phthalates, silicones, artificial colors, or synthetic fragrances.

BUY IT: Alaffia, $10+

Shine Cloth

Shine Cloth came to be after founder Deja gave birth to her newborn son when she was 19 years old. Life as a young mom and a student left little money available for diapers, so Deja did her research on natural parenting and fell in love with cloth diapers. Now, she creates adorable diapers and covers for babies.

BUY IT: Shine Cloth

Stina & Mae

Stina & Mae was founded by a fashion journalist who quickly found it hard to find a changing mat that kept her newborn from touching public changing tables, so she made her own. Since, then, Stina & Mae has expanded to include blankets, cotton wipes, bibs, and nursing pads. Each product is made with organic materials and will be soft on your baby’s skin. We especially love their Safari Life snuggle blanket, which is perfect for swaddling or as a burp cloth.

BUY IT: Stina & Mae, $32

Pretty Please Teethers

Founder, owner, and designer, Kelli, was on a mission to find safe, stylish, natural, handmade items for her baby — and when she realized how scarce those things were, she created her own! Her incredible collection of teethers soon expanded to other baby items, such as snack cups, catch-all bibs, loveys, and more.

BUY IT: Pretty Please Teethers

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